Should You Consider Adding Video to Your Website?

Author: Patty Cisco, Creative Catalyst, November 22, 2011 When you hear the word “Disney” what comes to mind? Imagination. Excitement. Innovation. I think of Disney’s ability to make things come to life. For example, his creative team’s ability to take characters off a page and bring them to life through animation. Through animation the characters [...] [...]

Is Key Wording Part of Your Market Strategy?

Author: Patty Cisco, Creative Catalyst, August 1, 2011 One of the basic fundamental components a marketing plan should have today is an internet strategy, and the key focus should be on key wording. A keyword is a word or phrase that a person enters into a search engine like Google, or a social media site [...] [...]

Your 2011 Revenue Growth 9-Point Checklist

Author: Patty Cisco, Creative Catalyst, January 4, 2011 Can you believe it’s the beginning of a new year already? As we move into 2011, I encourage you to get ahead of the curve by finalizing your 2011 planning if you want reach your census and occupancy goals. 2011 will continue to bring a new definition [...] [...]

Be a Lead Magnet with E-Newsletters

Author: Patty Cisco, Creative Catalyst, October 6, 2010 During a recent conversation with a client, while talking with him about the home health care agency’s new website and ways to use the site to interact more with leads, families, clients and residents, he recalled that I had recommended an e-newsletter at one point. But, he [...] [...]