Senior Living Conference October 6 – 7

Author: Patty Cisco, Creative Catalyst, September 1, 2010 It can be difficult to find a really good educational conference that provides sessions on diverse services such as home health, nursing home, assisted living and independent living. But they are out there!  I invite you to join me at the 2010 Senior Living Conference October 6 [...] [...]

August 31st, 2010 | Tags: , , , , , , | Category: Customer Service Coaching, Marketing Coaching, Sales Coaching | Leave a comment

Stop “Dumping” for Successful Referrals

Author: Patty Cisco, Creative Catalyst, August 4, 2010 As a senior care marketer or sales rep, have you worked really hard to finally land that appointment with that “hard to access” referral source? I know how anxious I would always feel, and I’d have this overpowering urge to cram as much as possible into that [...] [...]

August 3rd, 2010 | Tags: , , , , , , | Category: Marketing Coaching, Sales Coaching | 3 comments

Avoid a Slow Death with Effective 2011 Marketing Budgets

It’s incredible to think that it’s time to begin digging into the 2011 budget process already.  When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]

July 20th, 2010 | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Category: Internet Marketing Coaching, Marketing Coaching | 17 comments