Marketing Strategies
Effective marketing requires consistency.
Don't let your census or occupancy create a stop-and-start marketing approach.
Taking an "on again, off again" approach to marketing creates serious gaps in your prospect pipeline. Effective marketing isn't a spigot you can turn on when occupancy's down and watch the leads and sales roll in. One of the most important principles of marketing is persistence. In fact, experts agree that a target needs to see or hear your message at least six times before they take action.
In the consumer's eye, your brand image is a reflection of your organization's commitment to providing a quality experience. CISCO & CO partners with senior care and living providers to create compelling and creative marketing strategies that focus on the needs of your customer , while keeping your lead pipeline full.
Ready to restore consistency in your marketing strategy? Contact CISCO & CO at 419-977-2404 or This email address is being protected from spambots. You need JavaScript enabled to view it. today to learn more.
- Sales/Marketing Discovery
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- Environmental scan
- Sales and marketing audit
- Lead management analysis
- Lead database clean-up
- Tele-connect for lead contact
- Market assessment and feasibility studies
- Marketing strategy development and coaching
- Mystery shops and competitor analysis
- Media market analysis
- Focus groups and surveys
- Direct Mail
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- Creative design
- Targeted mailing lists
- Print and mail fulfillments
- Advertising
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- Print Ads
- Radio Ads
- Press Releases
- Billboards
- Media Planning & Buying
- Collateral
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- Creative design
- Brochures
- Stationary, Envelopes, Business Cards
- Annual Reports
- Branding
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- Defining & refining your brand
- Logo and tag line creative
- Crafting key differentiating messages to capture your audience
- Printing
- Mystery Shops
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- Competitor Analysis
- Focus groups
- Telephone and onsite mystery shops
- Telephone sales call tracking
