Author: Jenna Fausey, Media Specialist, January 25, 2012 Not only can YouTube be an outlet for showcasing popular music videos and sub-par comedy clips, but if used correctly it can become a powerful marketing tool for senior care and living organizations. In fact, according to comScore’s rankings, YouTube is the number two search engine on [...] [...]
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January 25th, 2012 | Tags: Facebook, healthcare, healthcare marketing, healthcare videos, marketing, marketing tool, senior care, senior care and living organizations, senior care marketing, senior care organizations, senior living organizations, social media, social media content, video, YouTube, YouTube Best Practices | Category: Internet Marketing Coaching, Marketing Coaching, Other Ideas | Leave a comment
Author: Patty Cisco, Creative Catalyst, July 20, 2011 One thing to understand about internet marketing today is that to be found, is the name of the game. If people are searching through Google, for let’s say “nursing homes in Chicago” or “assisted living in Maine” you want to be at the top of the list! [...] [...] July 20th, 2011 | Tags: administrative, building rapport, census, clear and concise, effective leadership, goal setting., google listings, growth, helpful tips, management, new perspective, organization, personalization, productive, prospects, referral source, revenue, salespeople, search engine optimization, search results, senior care, social media, web marketing | Category: Customer Service Coaching, Internet Marketing Coaching, Leadership Coaching, Marketing Coaching, Sales Coaching | Leave a comment
Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...] November 30th, 2010 | Tags: attract leads, Brand positioning, caregiver, caregiving tips, communication, generate leads, lead generation, leads, marketing expertise, marketing strategy, media, media attention, media campaign, media strategies, publicity, senior care marketers, senior care services, seniors, social media, strategy, top 10 list | Category: Marketing Coaching, Other Ideas, Sales Coaching | Leave a comment
Author: Patty Cisco, Creative Catalyst, October 20, 2010 Creating a professional online presence as a senior care provider is essential in today’s world of marketing strategies. I routinely have discussions with senior marketers regarding their concern for how they can be online without sacrificing personal privacy or appearing less than business or Internet savvy. The [...] [...] October 20th, 2010 | Tags: attract leads, lead generation, marketing opportunities, marketing strategies, media opportunities, online presence, online profiles, press release, press releases, Professional Online Presence, Senior Care Professional, senior care provider, senior care services, senior marketers, social media | Category: Marketing Coaching, Other Ideas | One comment
Author: Patty Cisco, Creative Catalyst, September 29, 2010 Time and again as I talk with senior care marketers about social media marketing strategies or make presentations across the United States to senior care professional groups about using social media, I continually receive the same comment on what’s preventing senior care providers from incorporating social media: [...] [...] September 29th, 2010 | Tags: effective social media, senior care marketers, senior care professional groups, senior care providers, social media, social media marketing strategies, social media strategies, social networking | Category: Internet Marketing Coaching, Leadership Coaching, Marketing Coaching, Sales Coaching | Comments are closed
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