On-page and Off-Page SEO: Is Searchability on Your Radar?

Author: Patty Cisco, Creative Catalyst, December 13, 2011 Recently I shared with you the importance of using keywords to obtain optimum searchability when visitors are searching for a senior care and living service such as yours. It’s imperative today that when people are searching that your service appears on the first Google search page. Understanding [...] [...]

Keywords: Is Searchability on Your Radar?

Author: Patty Cisco, Creative Catalyst, December 5, 2011 With all of the black Friday and cyberspace holiday shopping events, it brought to mind the fact that there are so many people that are unable to find a senior care and living service easily at their finger tips when searching on-line. I hear all the time, [...] [...]

17 Blog Essentials to Create Leads

Author: Patty Cisco, Creative Catalyst, October 27, 2010 So you have decided to embark on starting a blog….a good move as a senior care provider to build credibility and expertise around your service. I can remember when I first started my blog, and the only thing I was really concerned with was what I was [...] [...]

Baffled with Website Design Decisions?

Author: Patty Cisco, Creative Catalyst, September 8, 2010 The telephone calls to our office have become almost daily now. Senior care providers have been enlightened to the fact that their existing websites either need to be “enhanced” to meet the engagement requirements of today’s internet savvy users, or senior care providers, like home health care [...] [...]

Avoid a Slow Death with Effective 2011 Marketing Budgets

It’s incredible to think that it’s time to begin digging into the 2011 budget process already.  When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]