Senior Care Organizations

4 YouTube Best Practices for Engagement

Author: Jenna Fausey, Media Specialist, January 25, 2012 Not only can YouTube be an outlet for showcasing popular music videos and sub-par comedy clips, but if used correctly it can become a powerful marketing tool for senior care and living organizations. In fact, according to comScore’s rankings, YouTube is the number two search engine on [...] [...]

Relieve the Pain of Painful Press Release Writing

Q. I know that press releases can be very effective, yet I’m so tired of wasting my time writing them and not seeing them published. Can you help me get the attention our services deserve with free press A. When you get an idea for a press release, ask yourself this question: “Is this something [...] [...]

Avoid a Slow Death with Effective 2011 Marketing Budgets

It’s incredible to think that it’s time to begin digging into the 2011 budget process already. When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]

Need-To-Know Social Media Tools

Posted by: Patty Cisco, Creative Catalyst July 14, 2010 Regardless of what form of social media that you may be using, the first rule of social networking applies: building a social networking audience takes time. While you can clearly speed up the connection process with savvy social network marketing to leverage your existing customer base, [...] [...]

Relieve the Pain of Painful Press Release Writing

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