Author: Jenna Fausey, Media Specialist, January 25, 2012 Not only can YouTube be an outlet for showcasing popular music videos and sub-par comedy clips, but if used correctly it can become a powerful marketing tool for senior care and living organizations. In fact, according to comScore’s rankings, YouTube is the number two search engine on [...] [...]
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Ride alongs can really unveil opportunities for sales skill development. During a recent ride along with a hospice sales rep to a referring nursing home, the sales rep was confronted with a question by the DON about ACO’s. The DON indicated she was participating on a committee at the hospital, along with other senior care [...] [...] Author: Patty Cisco, Creative Catalyst, February 1, 2011 When my dad was battling cancer, I’m sure not unlike others, we had the constant battle of hospital stays, ER visits and continually trying new treatments, only to leave my family questioning what the quality of life for him really was in the midst of the constant [...] [...] Q. I know that press releases can be very effective, yet I’m so tired of wasting my time writing them and not seeing them published. Can you help me get the attention our services deserve with free press A. When you get an idea for a press release, ask yourself this question: “Is this something [...] [...] |
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