Senior Care Marketers

2 Media Strategies That Attract Leads

Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]

17 Blog Essentials to Create Leads

Author: Patty Cisco, Creative Catalyst, October 27, 2010 So you have decided to embark on starting a blog….a good move as a senior care provider to build credibility and expertise around your service. I can remember when I first started my blog, and the only thing I was really concerned with was what I was [...] [...]

Do You Use Case Studies to Build Relationships?

Author: Patty Cisco, Creative Catalyst, October 13, 2010 It’s interesting how many conversations I have with senior care marketers and sales reps that can’t figure out what they have in common with a physician or a physician’s staff. The obvious answer is “the patient”! I know, you may not be a nurse, so how can [...] [...]

Social Media Time Savers

Author: Patty Cisco, Creative Catalyst, September 29, 2010 Time and again as I talk with senior care marketers about social media marketing strategies or make presentations across the United States to senior care professional groups about using social media, I continually receive the same comment on what’s preventing senior care providers from incorporating social media: [...] [...]

Massive Website Leads = Article Writing

Author: Patty Cisco, Creative Catalyst, September 22, 2010 I can remember the first time I sat in front of the blank computer screen and was trying to write my first blog…what on earth would I write about that people could receive value from? Then it dawned on me. All senior care marketers yearn for helpful [...] [...]

Do You Use Case Studies to Build Relationships?

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