Your 2011 Revenue Growth 9-Point Checklist

Author: Patty Cisco, Creative Catalyst, January 4, 2011 Can you believe it’s the beginning of a new year already? As we move into 2011, I encourage you to get ahead of the curve by finalizing your 2011 planning if you want reach your census and occupancy goals. 2011 will continue to bring a new definition [...] [...]

The Balance Challenge: Marketing vs. Caregiving

Author: Patty Cisco, Creative Catalyst, December 29, 2010 Are you caring for a spouse, family member or friend and at the same time trying to balance work responsibilities? Recently, a follower shared her challenge of trying to balance caring for a family member in addition to her role as a senior care marketer. She was [...] [...]

6 Lessons For Handling a Lost Sale

Author: Patty Cisco, Creative Catalyst, August 25, 2010 Into the drive-thru intercom I asked, “Would you like an apple pie with your meal today?” “No” came the reply. Ugh, that feeling of defeat and failure when I heard those words during my early years of sales. I’m sure as a senior care marketer you can [...] [...]

Stop “Dumping” for Successful Referrals

Author: Patty Cisco, Creative Catalyst, August 4, 2010 As a senior care marketer or sales rep, have you worked really hard to finally land that appointment with that “hard to access” referral source? I know how anxious I would always feel, and I’d have this overpowering urge to cram as much as possible into that [...] [...]

Relieve the Pain of Painful Press Release Writing

Q.  I know that press releases can be very effective, yet I’m so tired of wasting my time writing them and not seeing them published.  Can you help me get the attention our services deserve with free press A. When you get an idea for a press release, ask yourself this question:  “Is this something [...] [...]