If your sales/marketing rep is struggling to meet their sales goals, it could be possible that they are lacking the motivation they need to point them in a successful direction. Too often I am observing senior care leaders who are responsible for the sales staff make quick “elimination” decisions because census or occupancy goals are [...] [...]
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Q. I know that press releases can be very effective, yet I’m so tired of wasting my time writing them and not seeing them published. Can you help me get the attention our services deserve with free press A. When you get an idea for a press release, ask yourself this question: “Is this something [...] [...] Posted by: Patty Cisco, Creative Catalyst I’m convinced that one day several years ago, all of the senior care marketing leaders decided to get a Web site. How else can you account for the fact that so many Web sites are so static and similar? Why the big deal about Web sites? Because a strategically [...] [...] Posted by: Patty Cisco Creative Catalyst June 20, 2010 You SHOULD call on your key clinical referral sources (discharge planners, physicians etc) at least twice per week if you want referrals! At least that’s what a recent article I read encouraged senior care providers to do. Ahhh! Why on earth would anyone follow that strategy. [...] [...] |
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