Author: Patty Cisco, Creative Catalyst, August 15, 2011 Looking for an option that has the greatest potential for attracting leads, establishing your expertise and improving your SEO (search engine optimization) on your web site? Blogging is the answer! Benefits to Blogging include: -Blogging communicates your image and is an extension of your brand. -Positions you [...] [...]
Author: Patty Cisco, Creative Catalyst, January 4, 2011 Can you believe it’s the beginning of a new year already? As we move into 2011, I encourage you to get ahead of the curve by finalizing your 2011 planning if you want reach your census and occupancy goals. 2011 will continue to bring a new definition [...] [...]
Author: Patty Cisco, Creative Catalyst, September 15, 2010 How many senior care marketers jump out of bed excited about making sales calls to physicians? Once in awhile I’ll find a marketing rep that has mastered the art of connecting with physicians, however by and large there are not too many marketing and sales reps who [...] [...]
Author: Patty Cisco, Creative Catalyst, August 18, 2010 I don’t know about you, but there’s always a point in the summer where sales and marketing activities for senior care marketers just seem to go in slooooooooow motion, and that can be bad for business…especially two to three months from now. With a heat index up [...] [...]
Author: Patty Cisco, Creative Catalyst, August 11, 2010 Have you ever had those “duh” moments when you hear something that is such common sense, yet it triggers you to really do some soul searching? Recently I had the pleasure of presenting several sessions at the Florida Association of Homes and Services for the Aging’s 47th [...] [...]