Sales Skills | Cisco & Co

Massive Website Leads = Article Writing

Author: Patty Cisco, Creative Catalyst, September 22, 2010 I can remember the first time I sat in front of the blank computer screen and was trying to write my first blog…what on earth would I write about that people could receive value from? Then it dawned on me. All senior care marketers yearn for helpful [...] [...]

6 Lessons For Handling a Lost Sale

Author: Patty Cisco, Creative Catalyst, August 25, 2010 Into the drive-thru intercom I asked, “Would you like an apple pie with your meal today?” “No” came the reply. Ugh, that feeling of defeat and failure when I heard those words during my early years of sales. I’m sure as a senior care marketer you can [...] [...]

Avoid a Slow Death with Effective 2011 Marketing Budgets

It’s incredible to think that it’s time to begin digging into the 2011 budget process already. When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]

6 Lessons For Handling a Lost Sale

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