Author: Patty Cisco, Creative Catalyst, August 25, 2010 Into the drive-thru intercom I asked, “Would you like an apple pie with your meal today?” “No” came the reply. Ugh, that feeling of defeat and failure when I heard those words during my early years of sales. I’m sure as a senior care marketer you can [...] [...]
Author: Patty Cisco, Creative Catalyst, August 4, 2010 As a senior care marketer or sales rep, have you worked really hard to finally land that appointment with that “hard to access” referral source? I know how anxious I would always feel, and I’d have this overpowering urge to cram as much as possible into that [...] [...]