4 Steps to a Professional Online Presence as a Senior Care Professional

Author: Patty Cisco, Creative Catalyst, October 20, 2010 Creating a professional online presence as a senior care provider is essential in today’s world of marketing strategies. I routinely have discussions with senior marketers regarding their concern for how they can be online without sacrificing personal privacy or appearing less than business or Internet savvy. The [...] [...]

October 20th, 2010 | Tags: , , , , , , , , , , , , , , | Category: Marketing Coaching, Other Ideas | One comment

Increase Referral Opportunities with Storytelling

Author:  Patty Cisco, Creative Catalyst, July 28, 2010 Have you ever heard of the old adage, “There’s publicity you pay for, and there’s publicity you pray for (free stuff).”?  Attempting to garner free press is a daunting challenge.  In fact, when I conduct marketing assessments for senior care providers, I rarely see storytelling being used [...] [...]

July 28th, 2010 | Tags: , , , , , , , , , , | Category: Customer Service Coaching, Marketing Coaching, Sales Coaching | 6 comments

Relieve the Pain of Painful Press Release Writing

Q.  I know that press releases can be very effective, yet I’m so tired of wasting my time writing them and not seeing them published.  Can you help me get the attention our services deserve with free press A. When you get an idea for a press release, ask yourself this question:  “Is this something [...] [...]

July 20th, 2010 | Tags: , , , , , , , | Category: Marketing Coaching | One comment