Author: Jenna Fausey, Media Specialist, January 25, 2012 Not only can YouTube be an outlet for showcasing popular music videos and sub-par comedy clips, but if used correctly it can become a powerful marketing tool for senior care and living organizations. In fact, according to comScore’s rankings, YouTube is the number two search engine on [...] [...]
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More and more I’m receiving questions from senior care and living marketers about ways to increase Search Engine Optimization (SEO), and if pay-per-click advertising (PPC) is an option worth investing in. First let’s define what Pay-Per-Click (PPC) advertising is: it’s a marketing program where text or other advertisements are displayed on a search result page [...] [...] Author: Patty Cisco, Creative Catalyst, January 26, 2011 Typically I’m not a fan of canned sales letters. You know the ones that make you feel like you were just a line item on someone’s database. However, I recently received a letter from Google inviting me to try one of their new services. It was one [...] [...] |
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