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4 YouTube Best Practices for Engagement

Author: Jenna Fausey, Media Specialist, January 25, 2012 Not only can YouTube be an outlet for showcasing popular music videos and sub-par comedy clips, but if used correctly it can become a powerful marketing tool for senior care and living organizations. In fact, according to comScore’s rankings, YouTube is the number two search engine on [...] [...]

Do You Use Case Studies to Build Relationships?

Author: Patty Cisco, Creative Catalyst, October 13, 2010 It’s interesting how many conversations I have with senior care marketers and sales reps that can’t figure out what they have in common with a physician or a physician’s staff. The obvious answer is “the patient”! I know, you may not be a nurse, so how can [...] [...]

Be a Lead Magnet with E-Newsletters

Author: Patty Cisco, Creative Catalyst, October 6, 2010 During a recent conversation with a client, while talking with him about the home health care agency’s new website and ways to use the site to interact more with leads, families, clients and residents, he recalled that I had recommended an e-newsletter at one point. But, he [...] [...]

Increase Referral Opportunities with Storytelling

Author: Patty Cisco, Creative Catalyst, July 28, 2010 Have you ever heard of the old adage, “There’s publicity you pay for, and there’s publicity you pray for (free stuff).”? Attempting to garner free press is a daunting challenge. In fact, when I conduct marketing assessments for senior care providers, I rarely see storytelling being used [...] [...]

Do You Use Case Studies to Build Relationships?

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