2 Media Strategies That Attract Leads

Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]

Medical Homes: A Potential Marketing Haven

Author: Patty Cisco, Creative Catalyst, November 17, 2010 There are probably not too many people that would say they really enjoyed navigating through the healthcare system when it comes to being a patient or caregiver. In fact, it can be frustrating and stressful to say the least. Recently “medical homes” are emerging as a leading [...] [...]

Successful Direct Mail Starts with a Good List

Author: Patty Cisco, Creative Catalyst, November 10, 2010 I was visiting my mom the other day, and when I went to retrieve her mail, there was a postcard addressed to my dad for a motorized scooter. The card was nicely done, except there was one problem…my father had passed away almost two years earlier. I [...] [...]

Tired of the Same “Ole” Holiday Marketing Strategies?

Tired of doing the same “ole” holiday marketing strategies (nuts, cookies, cards) for your referral sources? Want to do something that makes a memorable difference for a senior in our community, and yet extends your genuine appreciation to your referral sources? This holiday season you can truly experience the magic of giving (even on a [...] [...]