Author: Patty Cisco, Creative Catalyst, December 8, 2010 If you have elevated your web site to include a blog, congratulations! You’ve made progress toward creating an avenue of engagement for your visitors. The next question is, have you created opportunity for generating more leads right from your blog page? A blog page is only as [...] [...]
Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]
Author: Patty Cisco, Creative Catalyst, November 17, 2010 There are probably not too many people that would say they really enjoyed navigating through the healthcare system when it comes to being a patient or caregiver. In fact, it can be frustrating and stressful to say the least. Recently “medical homes” are emerging as a leading [...] [...]
Author: Patty Cisco, Creative Catalyst, November 10, 2010 I was visiting my mom the other day, and when I went to retrieve her mail, there was a postcard addressed to my dad for a motorized scooter. The card was nicely done, except there was one problem…my father had passed away almost two years earlier. I [...] [...]
Tired of doing the same “ole” holiday marketing strategies (nuts, cookies, cards) for your referral sources? Want to do something that makes a memorable difference for a senior in our community, and yet extends your genuine appreciation to your referral sources? This holiday season you can truly experience the magic of giving (even on a [...] [...]