Marketing Strategies

Marketing Budget 2012: Plan for Meaningful Strategies

Author: Patty Cisco, Creative Catalyst, September 6, 2011 It’s that time of year again; budget planning. Senior care and living marketers, just like you, have that look of overwhelm as they furiously work and rework budgets for 2012. Add your frustration, the unknown economic and reimbursement environment; how can you possibly put together a budget [...] [...]

Your 2011 Revenue Growth 9-Point Checklist

Author: Patty Cisco, Creative Catalyst, January 4, 2011 Can you believe it’s the beginning of a new year already? As we move into 2011, I encourage you to get ahead of the curve by finalizing your 2011 planning if you want reach your census and occupancy goals. 2011 will continue to bring a new definition [...] [...]

Tired of the Same “Ole” Holiday Marketing Strategies?

Tired of doing the same “ole” holiday marketing strategies (nuts, cookies, cards) for your referral sources? Want to do something that makes a memorable difference for a senior in our community, and yet extends your genuine appreciation to your referral sources? This holiday season you can truly experience the magic of giving (even on a [...] [...]

4 Steps to a Professional Online Presence as a Senior Care Professional

Author: Patty Cisco, Creative Catalyst, October 20, 2010 Creating a professional online presence as a senior care provider is essential in today’s world of marketing strategies. I routinely have discussions with senior marketers regarding their concern for how they can be online without sacrificing personal privacy or appearing less than business or Internet savvy. The [...] [...]

Be a Lead Magnet with E-Newsletters

Author: Patty Cisco, Creative Catalyst, October 6, 2010 During a recent conversation with a client, while talking with him about the home health care agency’s new website and ways to use the site to interact more with leads, families, clients and residents, he recalled that I had recommended an e-newsletter at one point. But, he [...] [...]

Marketing Budget 2012: Plan for Meaningful Strategies

Tired of the Same “Ole” Holiday Marketing Strategies?

Be a Lead Magnet with E-Newsletters

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