Author: Patty Cisco, Creative Catalyst, May 24, 2011 Have you noticed on newspaper ads, brochures and even bill boards that black square shaped with a strange looking pattern on it? Perhaps you’re avoiding it because you don’t think it has relevance for your senior care and living marketing strategies. Think again my friend. Just look [...] [...]
Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]
Author: Patty Cisco, Creative Catalyst, August 18, 2010 I don’t know about you, but there’s always a point in the summer where sales and marketing activities for senior care marketers just seem to go in slooooooooow motion, and that can be bad for business…especially two to three months from now. With a heat index up [...] [...]
It’s incredible to think that it’s time to begin digging into the 2011 budget process already. When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]