Are You Really Giving Your Leads Quick Response?

Author: Patty Cisco, Creative Catalyst, May 24, 2011 Have you noticed on newspaper ads, brochures and even bill boards that black square shaped with a strange looking pattern on it? Perhaps you’re avoiding it because you don’t think it has relevance for your senior care and living marketing strategies. Think again my friend. Just look [...] [...]

2 Media Strategies That Attract Leads

Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]

17 Blog Essentials to Create Leads

Author: Patty Cisco, Creative Catalyst, October 27, 2010 So you have decided to embark on starting a blog….a good move as a senior care provider to build credibility and expertise around your service. I can remember when I first started my blog, and the only thing I was really concerned with was what I was [...] [...]

Overcome Sluggish Summer Sales

Author: Patty Cisco, Creative Catalyst, August 18, 2010 I don’t know about you, but there’s always a point in the summer where sales and marketing activities for senior care marketers just seem to go in slooooooooow motion, and that can be bad for business…especially two to three months from now. With a heat index up [...] [...]

Avoid a Slow Death with Effective 2011 Marketing Budgets

It’s incredible to think that it’s time to begin digging into the 2011 budget process already.  When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]