Lead Generation | Cisco & Co

Does Your Blog Generate Leads?

Author: Patty Cisco, Creative Catalyst, December 8, 2010 If you have elevated your web site to include a blog, congratulations! You’ve made progress toward creating an avenue of engagement for your visitors. The next question is, have you created opportunity for generating more leads right from your blog page? A blog page is only as [...] [...]

2 Media Strategies That Attract Leads

Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]

Tired of the Same “Ole” Holiday Marketing Strategies?

Tired of doing the same “ole” holiday marketing strategies (nuts, cookies, cards) for your referral sources? Want to do something that makes a memorable difference for a senior in our community, and yet extends your genuine appreciation to your referral sources? This holiday season you can truly experience the magic of giving (even on a [...] [...]

4 Steps to a Professional Online Presence as a Senior Care Professional

Author: Patty Cisco, Creative Catalyst, October 20, 2010 Creating a professional online presence as a senior care provider is essential in today’s world of marketing strategies. I routinely have discussions with senior marketers regarding their concern for how they can be online without sacrificing personal privacy or appearing less than business or Internet savvy. The [...] [...]

Be a Lead Magnet with E-Newsletters

Author: Patty Cisco, Creative Catalyst, October 6, 2010 During a recent conversation with a client, while talking with him about the home health care agency’s new website and ways to use the site to interact more with leads, families, clients and residents, he recalled that I had recommended an e-newsletter at one point. But, he [...] [...]

Tired of the Same “Ole” Holiday Marketing Strategies?

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