Direct Mail | Cisco & Co

Successful Direct Mail Starts with a Good List

Author: Patty Cisco, Creative Catalyst, November 10, 2010 I was visiting my mom the other day, and when I went to retrieve her mail, there was a postcard addressed to my dad for a motorized scooter. The card was nicely done, except there was one problem…my father had passed away almost two years earlier. I [...] [...]

Avoid a Slow Death with Effective 2011 Marketing Budgets

It’s incredible to think that it’s time to begin digging into the 2011 budget process already. When many senior care marketers are still trying to figure out how to generate results with their 2010 budgets, 2011 budget planning can appear to be an overwhelming task. The days of expecting a 3-4% increase in marketing budgets [...] [...]

Successful Direct Mail Starts with a Good List

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