Communication | Cisco & Co

2 Media Strategies That Attract Leads

Author: Patty Cisco, Creative Catalyst, December 1, 2010 Using the media as a means to promote your senior care services certainly is a viable communication and “top of mind “brand positioning marketing strategy. However, often times I see senior care marketers simply conduct a media campaign and hope for the best. With limited budgets, time, [...] [...]

For Physician Sales Calls, Do You Use Attention-Grabbing Messages?

Author: Patty Cisco, Creative Catalyst, September 15, 2010 How many senior care marketers jump out of bed excited about making sales calls to physicians? Once in awhile I’ll find a marketing rep that has mastered the art of connecting with physicians, however by and large there are not too many marketing and sales reps who [...] [...]

Increase Referral Opportunities with Storytelling

Author: Patty Cisco, Creative Catalyst, July 28, 2010 Have you ever heard of the old adage, “There’s publicity you pay for, and there’s publicity you pray for (free stuff).”? Attempting to garner free press is a daunting challenge. In fact, when I conduct marketing assessments for senior care providers, I rarely see storytelling being used [...] [...]

7 Things Visitors Expect from your Website

Posted by: Patty Cisco, Creative Catalyst I’m convinced that one day several years ago, all of the senior care marketing leaders decided to get a Web site. How else can you account for the fact that so many Web sites are so static and similar? Why the big deal about Web sites? Because a strategically [...] [...]

For Physician Sales Calls, Do You Use Attention-Grabbing Messages?

7 Things Visitors Expect from your Website

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