Author: Patty Cisco, Creative Catalyst, December 27, 2011 With only a few days remaining until 2012, are you confident with your game plan or are you feeling a bit overwhelmed and confused on where to focus? Usually the last week of the year finds senior care and living providers reflecting on what they actually achieved [...] [...]
Author: Patty Cisco, Creative Catalyst, December 13, 2011 Recently I shared with you the importance of using keywords to obtain optimum searchability when visitors are searching for a senior care and living service such as yours. It’s imperative today that when people are searching that your service appears on the first Google search page. Understanding [...] [...]
Author: Patty Cisco, Creative Catalyst, December 5, 2011 With all of the black Friday and cyberspace holiday shopping events, it brought to mind the fact that there are so many people that are unable to find a senior care and living service easily at their finger tips when searching on-line. I hear all the time, [...] [...]
Author: Patty Cisco, Creative Catalyst, November 22, 2011 During a recent visit to a senior care and living organization where I was meeting with key leaders to develop a marketing strategy, I was introduced to a new sales rep who had only been with the organization for a few days. Through casual conversation, I discovered [...] [...]
Author: Patty Cisco, Creative Catalyst, November 1, 2011 Have you ever had a customer service experience where you felt like your mind was being read? Like someone knew what you were going to ask for, or was thinking about, or felt before you had the opportunity to voice it. Now that’s exceptional service! It does [...] [...]