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	<title>Cisco &#38; Co</title>
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	<link>http://www.ciscoco.com</link>
	<description>Senior Care Marketing</description>
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		<title>4 YouTube Best Practices for Engagement</title>
		<link>http://www.ciscoco.com/2012/01/4-youtube-best-practices-for-engagement/</link>
		<comments>http://www.ciscoco.com/2012/01/4-youtube-best-practices-for-engagement/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 12:00:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[healthcare videos]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing tool]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[senior care and living organizations]]></category>
		<category><![CDATA[senior care marketing]]></category>
		<category><![CDATA[senior care organizations]]></category>
		<category><![CDATA[senior living organizations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media content]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[YouTube Best Practices]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1896</guid>
		<description><![CDATA[Author: Jenna Fausey, Media Specialist, January 25, 2012 Not only can YouTube be an outlet for showcasing popular music videos and sub-par comedy clips, but if used correctly it can become a powerful marketing tool for senior care and living organizations.  In fact, according to comScore’s rankings, YouTube is the number two search engine on [...] [...]]]></description>
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		<item>
		<title>Expectations: Do You Have Them?</title>
		<link>http://www.ciscoco.com/2012/01/expectations-do-you-have-them/</link>
		<comments>http://www.ciscoco.com/2012/01/expectations-do-you-have-them/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 10:22:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Leadership Coaching]]></category>
		<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[achieve goals]]></category>
		<category><![CDATA[Expectation clarity]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[goals for 2012]]></category>
		<category><![CDATA[leader]]></category>
		<category><![CDATA[motivate sales team]]></category>
		<category><![CDATA[motivate team]]></category>
		<category><![CDATA[sales goals]]></category>
		<category><![CDATA[sales leadership]]></category>
		<category><![CDATA[Sales managers]]></category>
		<category><![CDATA[sales results]]></category>
		<category><![CDATA[sales team]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[senior living]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1885</guid>
		<description><![CDATA[Author: Rebecca Oeltjenbruns, Coach &#38; Catalyst, January 17, 2012 It’s the New Year!  A time to start fresh. A chance, as a senior care and living leader, to discuss with your sales team what the goals for 2012 are and what you, as the “manager”, expect each salesperson to do to achieve these goals.  In [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing &amp; Sales 2012:  Confusion vs. Confidence</title>
		<link>http://www.ciscoco.com/2011/12/marketing-sales-2012-confusion-vs-confidence/</link>
		<comments>http://www.ciscoco.com/2011/12/marketing-sales-2012-confusion-vs-confidence/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 06:43:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service Coaching]]></category>
		<category><![CDATA[Internet Marketing Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[goal setting.]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[salespeople]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1879</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, December 27, 2011 With only a few days remaining until 2012, are you confident with your game plan or are you feeling a bit overwhelmed and confused on where to focus? Usually the last week of the year finds senior care and living providers reflecting on what they actually achieved [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You &#8220;Present&#8221;?</title>
		<link>http://www.ciscoco.com/2011/12/are-you-present/</link>
		<comments>http://www.ciscoco.com/2011/12/are-you-present/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 23:57:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[holliday wishes]]></category>
		<category><![CDATA[motivational thoughts]]></category>
		<category><![CDATA[present]]></category>
		<category><![CDATA[special thanks]]></category>
		<category><![CDATA[words of inspiration]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1873</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, December 20, 2011 The holiday season always provide for me a time of reflection, what about you? I find myself looking back over the past year in how my team and I were able to use our special God given gifts and talents to touch the lives of so many. [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>On-page and Off-Page SEO: Is Searchability on Your Radar?</title>
		<link>http://www.ciscoco.com/2011/12/on-page-and-off-page-seo-is-searchability-on-your-radar/</link>
		<comments>http://www.ciscoco.com/2011/12/on-page-and-off-page-seo-is-searchability-on-your-radar/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 01:18:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[keywording]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[searchability]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1868</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, December 13, 2011 Recently I shared with you the importance of using keywords to obtain optimum searchability when visitors are searching for a senior care and living service such as yours. It’s imperative today that when people are searching that your service appears on the first Google search page. Understanding [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keywords: Is Searchability on Your Radar?</title>
		<link>http://www.ciscoco.com/2011/12/keywords-is-searchability-on-your-radar/</link>
		<comments>http://www.ciscoco.com/2011/12/keywords-is-searchability-on-your-radar/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 00:46:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[keywording]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[searchability]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1865</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, December 5, 2011 With all of the black Friday and cyberspace holiday shopping events, it brought to mind the fact that there are so many people that are unable to find a senior care and living service easily at their finger tips when searching on-line. I hear all the time, [...] [...]]]></description>
		<wfw:commentRss>http://www.ciscoco.com/2011/12/keywords-is-searchability-on-your-radar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is On-Boarding Really Necessary?</title>
		<link>http://www.ciscoco.com/2011/11/is-on-boarding-really-necessary/</link>
		<comments>http://www.ciscoco.com/2011/11/is-on-boarding-really-necessary/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 00:40:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Leadership Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[goal setting.]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new hire]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[on-boarding]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[sales reps]]></category>
		<category><![CDATA[salespeople]]></category>
		<category><![CDATA[senior care]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1857</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, November 22, 2011 During a recent visit to a senior care and living organization where I was meeting with key leaders to develop a marketing strategy, I was introduced to a new sales rep who had only been with the organization for a few days. Through casual conversation, I discovered [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Consider Adding Video to Your Website?</title>
		<link>http://www.ciscoco.com/2011/11/should-you-consider-adding-video-to-your-website/</link>
		<comments>http://www.ciscoco.com/2011/11/should-you-consider-adding-video-to-your-website/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 02:41:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[salespeople]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1853</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, November 22, 2011 When you hear the word “Disney” what comes to mind? Imagination. Excitement. Innovation. I think of Disney’s ability to make things come to life. For example, his creative team’s ability to take characters off a page and bring them to life through animation. Through animation the characters [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You &#8220;Read&#8221; Customers?</title>
		<link>http://www.ciscoco.com/2011/10/do-you-read-customers/</link>
		<comments>http://www.ciscoco.com/2011/10/do-you-read-customers/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 18:31:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service Coaching]]></category>
		<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA["reading" people]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[anticipation]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[goal setting.]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[salespeople]]></category>
		<category><![CDATA[senior care]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1848</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, November 1, 2011 Have you ever had a customer service experience where you felt like your mind was being read? Like someone knew what you were going to ask for, or was thinking about, or felt before you had the opportunity to voice it. Now that’s exceptional service! It does [...] [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Final Stretch to Reach Census Goals</title>
		<link>http://www.ciscoco.com/2011/10/final-stretch-to-reach-census-goals/</link>
		<comments>http://www.ciscoco.com/2011/10/final-stretch-to-reach-census-goals/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 02:28:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Leadership Coaching]]></category>
		<category><![CDATA[Marketing Coaching]]></category>
		<category><![CDATA[Other Ideas]]></category>
		<category><![CDATA[Sales Coaching]]></category>
		<category><![CDATA[4th quarter]]></category>
		<category><![CDATA[A accounts]]></category>
		<category><![CDATA[administrative]]></category>
		<category><![CDATA[building rapport]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[clear and concise]]></category>
		<category><![CDATA[effective leadership]]></category>
		<category><![CDATA[end of year]]></category>
		<category><![CDATA[goal setting.]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[helpful tips]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[new perspective]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[personalization]]></category>
		<category><![CDATA[productive]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[referral source]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[salespeople]]></category>
		<category><![CDATA[senior care]]></category>

		<guid isPermaLink="false">http://www.ciscoco.com/?p=1840</guid>
		<description><![CDATA[Author: Patty Cisco, Creative Catalyst, October 25, 2011 I have mentioned before that we have been busy planning for my daughter’s wedding for early December. With only a few weeks remaining, the months of planning are coming together and the last minute details are being finalized…all of course which will result in a beautiful memorable [...] [...]]]></description>
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		<slash:comments>1</slash:comments>
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