Internet Marketing, Web Design & SEO's
Online and print media require unique approaches.
Don't let your website be "brochureware."
An effective website must be updated regularly and with a unique approach. Even if you do get traffic, a website that reads like your print materials will result in high abandonment rates, few leads, and a poor first impression of your organization.
Optimize your website, create original content, and conduct ongoing online marketing to achieve the measurable results of awareness, traffic and leads. Your website and search engine optimization (SEO) drive effective lead generation. The first impression a potential customer gets of your organization is often formed at your site. Your online visibility is essential to attracting customers and referral sources from the growing senior care and living marketplace. Second only to peers, the Web is the primary resource buyers turn to for research on senior care and living services.
Ready to give up your brochureware and generate more leads? Connect with CISCO & CO at 419-977-2404, or via This email address is being protected from spambots. You need JavaScript enabled to view it. .
- Internet Marketing Scan
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Discovery is the first step to developing a firm foundation for your internet marketing.
- Website assessment
- E-mail marketing & social media assessment
- SEO audits
- Web Design
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Your web site should invite prospects in, engage them and give them a reason to connect with you.
- Strategy coaching
- Content managed (CMS) web site design and development
- Brand integration
- Accessible, standards-compliant coding
- Landing pages and micro-sites
- On-line social communities
- Hosting services
- Mobile web sites
- Coaching and maintenance support services
- SEO
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Web sites need to be search engine-optimized (SEO) to be found on Google. SEO is the process of improving the volume and quality of traffic to a website from search engines via natural (organic) search results and paid (inorganic) methods.
- Directory submission
- Campaign links
- Key word discovery and application
- Tagging
- Pay-per-click
- Content Marketing
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The most relevant means to SEO is via genuine content creation.
- Blog content development and posting
- Social media (FaceBook, Twitter etc) set-up and coaching
- e-Press releases
- Video Production; script writing, story boarding; videography and post-production
- Copywriting for web sites
- Pay per click
- QR codes
- E-Mail Marketing
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Strategic use of email marketing with relevant content gets noticed.
- Custom-designed branded templates
- Permission based e-mail list
- Traffic monitoring
- E-surveys
Here's the latest FREE webinar we offered on Internet Marketing:
"How To Attract Prospects To Your Website"
