Sales Coaching
Your sales team is the engine that fuels your bottom line.
Are you getting the most out of your sales reps, leaders and systems?
No, sales is not a dirty word. There's no strategy more critical to growing revenues than sales. CISCO & CO will evaluate your sales systems, advance your sales reps' skills and coach your leaders to optimum effectiveness. Our unique coaching strategies find the barriers to developing meaningful referral-source relationships and clear the way to closing the deal.
After 25-plus years in the industry, we understand the challenges you face every day in maintaining census and occupancy. But we also bring a fresh approach that allows us to be a creative catalyst for better results.
Give your sales team a skills refresher. Try some new approaches to referral source development. Improve your inside sales conversations. Empower the growth of your sales leaders. Whatever your goals, CISCO & CO can get you there, with coaching on-site, via webinar or by telephone.
Ready to kick-start your sales effort through coaching? Contact CISCO & CO today at 419-977-2404 or connect by This email address is being protected from spambots. You need JavaScript enabled to view it. to get started.
- LeaderSHIFT Coaching
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Designed specifically for administrators, executive directors, vice presidents and owners, LeaderSHIFT Performance Coaching begins by building an understanding of each individual leaders' behavior style. Together, we'll work to apply this understanding to build coaching and leadership skills. The process will empower leaders to have results-oriented conversations with their sales team, to be firm but fair in holding them accountable, to maximize their productivity, and achieve tangible results.
- Connect-ability Coaching
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New sales reps and seasoned professionals alike will benefit from Connect-ability coaching, which develops and reinforces critical sales techniques and skills. Too many sales reps aren't given good selling skills, take on negative behaviors, talk too much, have the wrong conversations or rely on outdated selling tactics. These approaches undermine your goal of building solid relationships with today's customers and referral sources.. We'll provide coaching that updates and hones the skills necessary to reach both inside and outside sales goals.
- Mentor Coaching
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Perhaps you're transitioning into a new sales and marketing leadership role in the senior care and living industry, and aren't sure how to meet the expectations of your new position. Maybe you feel "stuck" in your current position or know you need new skills to advance. Or perhaps you just need someone with whom you can brainstorm a new project. Mentor coaching can offer the support you need in a safe environment. With help, you can grow to your full potential, add value to your organization, and feel fulfilled and productive in your position.
- Sales Tools
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We'll help you develop the tools your sales reps need to be effective, including:
- Radical hospitality systems
- Sales audits
- Sales system development and implementation
- Detail sheets and leave-behinds
- Lead database clean up
- Tele-connect for lead contact
- Mystery shops
Marketing Strategies
Effective marketing requires consistency.
Don't let your census or occupancy create a stop-and-start marketing approach.
Taking an "on again, off again" approach to marketing creates serious gaps in your prospect pipeline. Effective marketing isn't a spigot you can turn on when occupancy's down and watch the leads and sales roll in. One of the most important principles of marketing is persistence. In fact, experts agree that a target needs to see or hear your message at least six times before they take action.
In the consumer's eye, your brand image is a reflection of your organization's commitment to providing a quality experience. CISCO & CO partners with senior care and living providers to create compelling and creative marketing strategies that focus on the needs of your customer , while keeping your lead pipeline full.
Ready to restore consistency in your marketing strategy? Contact CISCO & CO at 419-977-2404 or This email address is being protected from spambots. You need JavaScript enabled to view it. today to learn more.
- Sales/Marketing Discovery
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- Environmental scan
- Sales and marketing audit
- Lead management analysis
- Lead database clean-up
- Tele-connect for lead contact
- Market assessment and feasibility studies
- Marketing strategy development and coaching
- Mystery shops and competitor analysis
- Media market analysis
- Focus groups and surveys
- Direct Mail
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- Creative design
- Targeted mailing lists
- Print and mail fulfillments
- Advertising
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- Print Ads
- Radio Ads
- Press Releases
- Billboards
- Media Planning & Buying
- Collateral
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- Creative design
- Brochures
- Stationary, Envelopes, Business Cards
- Annual Reports
- Branding
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- Defining & refining your brand
- Logo and tag line creative
- Crafting key differentiating messages to capture your audience
- Printing
- Mystery Shops
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- Competitor Analysis
- Focus groups
- Telephone and onsite mystery shops
- Telephone sales call tracking
Internet Marketing, Web Design & SEO's
Online and print media require unique approaches.
Don't let your website be "brochureware."
An effective website must be updated regularly and with a unique approach. Even if you do get traffic, a website that reads like your print materials will result in high abandonment rates, few leads, and a poor first impression of your organization.
Optimize your website, create original content, and conduct ongoing online marketing to achieve the measurable results of awareness, traffic and leads. Your website and search engine optimization (SEO) drive effective lead generation. The first impression a potential customer gets of your organization is often formed at your site. Your online visibility is essential to attracting customers and referral sources from the growing senior care and living marketplace. Second only to peers, the Web is the primary resource buyers turn to for research on senior care and living services.
Ready to give up your brochureware and generate more leads? Connect with CISCO & CO at 419-977-2404, or via This email address is being protected from spambots. You need JavaScript enabled to view it. .
- Internet Marketing Scan
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Discovery is the first step to developing a firm foundation for your internet marketing.
- Website assessment
- E-mail marketing & social media assessment
- SEO audits
- Web Design
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Your web site should invite prospects in, engage them and give them a reason to connect with you.
- Strategy coaching
- Content managed (CMS) web site design and development
- Brand integration
- Accessible, standards-compliant coding
- Landing pages and micro-sites
- On-line social communities
- Hosting services
- Mobile web sites
- Coaching and maintenance support services
- SEO
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Web sites need to be search engine-optimized (SEO) to be found on Google. SEO is the process of improving the volume and quality of traffic to a website from search engines via natural (organic) search results and paid (inorganic) methods.
- Directory submission
- Campaign links
- Key word discovery and application
- Tagging
- Pay-per-click
- Content Marketing
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The most relevant means to SEO is via genuine content creation.
- Blog content development and posting
- Social media (FaceBook, Twitter etc) set-up and coaching
- e-Press releases
- Video Production; script writing, story boarding; videography and post-production
- Copywriting for web sites
- Pay per click
- QR codes
- E-Mail Marketing
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Strategic use of email marketing with relevant content gets noticed.
- Custom-designed branded templates
- Permission based e-mail list
- Traffic monitoring
- E-surveys
Here's the latest FREE webinar we offered on Internet Marketing:
"How To Attract Prospects To Your Website"
Fund Development Strategies
Your ministry depends on adequate funds. Is your fund development program up to the task?
Compelling missions, passionate leaders, and creative ideas are important in non-profit work, but without cash, nonprofits can't survive. The fundraising environment is increasingly competitive and constantly changing, so your non-profit must stay ahead of the curve. CISCO & CO will help you build the skills, tools and practices you need to fuel your ministry.
Fundraising is the avenue for sharing the purposeful mission at the heart of your organization and inviting others with the same passion and vision to join you. CISCO & CO partners with small and mid-size non-profit, faith-based senior care and living organizations to jump-start an existing campaign, or to start a new program or campaign. We'll also coach you along the way during planning, training of staff and volunteers, and solicitation of donors.
You won't get a cookie-cutter approach with CISCO & CO. We create strategic plans collaboratively with each clients, so that the hearts, minds and hands of those responsible for serving are engaged and prepared to fulfill their mission.
Need guidance on a new campaign or fresh inspiration for an existing program? Contact CISCO & CO today at 419-977-2404 or This email address is being protected from spambots. You need JavaScript enabled to view it. .
- Insight & Goals
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- Facilitation of leadership meetings
- Visioning
- Evaluate current fundraising effectiveness
- Discovery & Strategy
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- Development audit
- Focus groups
- Feasibility studies
- Communication strategy
- Donor data mining
- Materials review
- Planning & Preparing
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- Action plan and timeline
- Coaching of leadership, board, staff and volunteers on techniques
- Prospect generation and solicitation
- Donor cultivation
- Case study development
- Action & Results
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- Accountability coaching for results
- Ongoing committee support
- Dashboard measures
