Is your Target audience really getting the content they need or want?
If you are writing to appease the general population, then your content is all wrong. You need to focus content on the persona, a.k.a. the target audience. What do they want? It is not about you or your colleagues, or your friends. Sorry to say, but this is the cold hard truth. Think about websites that are about building census, dementia, or helping a caregiver. These topics relate to your community and your needs. Content must to relate to your community.Read More >
A few senior care providers we've served:
Patty receives ACHCA Certificate of Appreciation for going "above and beyond" in service to the ACHA!
Your dedication and commitment to ACHA are exemplary of the service mindset that sets ACHCA apart as the leading long term care membership association, and thereby, advancing our long term care leadership mission.
Timothy C. Dressman, Chariman of the Board
Lonnie Bisbano, Convocation Chair, 2011
Marianna Kern Grachek, President & CEO